Business Highlights
 Leading Global Lift Truck Manufacturer
- Leading market share positions with large installed
population base
- Comprehensive global product line with many recently introduced or significantly
redesigned trucks
- Globally integrated operations with significant economies
of scale
Leading Brands and Market Shares
Hyster® and Yale®
are among the most recognized brands in the lift truck industry
- Leading market share positions in the Americas and worldwide
- Both brands in business for more than 80 years
Both companies serve the needs of customers across the manufacturing and services spectrum and deliver core competencies in product support and fleet management. Hyster has an additional competency in Big Trucks, serving the needs of ports, steel and rail.
2009 market share in Class I through V industrial lift
trucks in the Americas of 21.5%
- Third largest global lift truck manufacturer with a 2009 global market share of 8%
- Significant growth opportunities in Europe, Asia-Pacific
and China
 Comprehensive Product Line
- Class 1: Electric counterbalanced rider lift trucks: 1
ton - 5.5 ton capacity
- Class 2: Electric narrow aisle lift trucks: 1.5 ton
- 6 ton capacity
- Class 3: Electric hand lift trucks: 1.5 ton - 8
ton capacity
- Class 4: Internal combustion engine counterbalanced lift
trucks, cushion tire: 1 ton - 7 ton capacity
- Class 5: Internal combustion engine counterbalanced
lift trucks, pneumatic tire: 1 ton - 52 ton capacity
Global Partnerships
Hyster® and Yale® have developed partnerships to support customer needs in equipment, financing, alternative energy and high quality global product availability.
- Exclusive joint venture in materials handling with GE Financial Services in North America provides a secure and competitive source of equipment and operational financing
- 40 year old joint venture in product development and manufacturing in Japan with Sumitomo Heavy Industries provides access to global markets
- Product development and supply partnerships with hydrogen fuel cell and advanced battery manufacturers to ensure customers have access to the latest in energy efficient technologies to increase sustainability, reduce operational costs and improve productivity.
Global Scope of Operations
Global Economies of Scale
Large Global Installed Population
- Estimated 804,000 Hyster®
and Yale® lift trucks
in operation worldwide (as of December 31, 2009)
- Large installed base provides barrier to entry and assures
ongoing parts revenue
- Approximately 68% of total parts for the Hyster® and
Yale® installed base
are captured by NMHG in the Americas market (as of December
31, 2009)
- Over 40,000 customer lift trucks under Hyster® and
Yale® fleet management programs
- Comprehensive global proprietary and “all-makes”
service parts program
- Service parts result in recurring, higher-margin revenues
Experienced Management Team
- Strong team of long-term NMHG managers and executives with global experience
- Supported by professionals recruited from leading industrial companies, such as Case, Allied Signal and Brunswick
Highly Professional Dealers
- Strong, stable network of independent dealers in key
U.S. markets
- Global operations supplying both Hyster®
and Yale® dealer networks
- Independently owned and operated dealers with exclusive product and sales territories
- Certain dealers represent both Hyster® and
Yale® in defined territories
- Strong global distribution drives market share
Leading National Accounts Program
- Industry-leading, direct-sales National Accounts program
- Over 200 National Accounts in a wide range of industries
(as of December 31, 2009)
- Industry penetration in Lumber, Paper, Beverages, Wholesale Foods and Retail
- Growing global account program
Diversified Customer Base
- NMHG markets industrial lift trucks into over 600 different
end-user applications
in more than 600 industries (as of December 31, 2009)
- Top 10 customers accounted for approximately 31% of 2009 unit sales
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